Sirenic launches "push" email along with technological enhancements of MobilePA

Software development company, Sirenic, has developed and launched an intelligent “push” email and data delivery service to complement existing “pull” technology, as well as introducing a number of additional enhancements to its mobile email, PIM, and content management solution – MobilePA.

MobilePA’s novel approach to “push” email works with MobilePA’s underlying “relevance engine” intelligently to prioritise email and data pushed to the mobile device while, at the same time, retaining and offering the user access on demand to an archive of up to 10,000 emails held on the server. By combining both “push” and “pull” technology, MobilePA is enabling its users significantly to reduce traffic to their mobile device and to improve the management of their email and data while on the move.

While MobilePA’s “pull’ technology is available for use on virtually any mobile phone, the MobilePA “push” technology will be available to a large number of phones previously unable to support “push” email. The new “push” technology will initially work on a range of Symbian devices and simply requires a small Java application which can be easily downloaded by subscribers from the website. In the near future, Sirenic expects to extend its service to deliver “push” technology to the majority of business phones and devices.

Furthermore, with no new device required, it is possible through an online registration for a new user to be up and running on MobilePA in minutes without having to commit to a new network operator contract.

MobilePA has also improved its voice access service. Users will not only be able to listen and to respond to emails by voice, but will be able to navigate with minimal manual intervention using simple commands such as “read”, “reply” and “next email”, enabling a driver with a hands-free kit, for example, to continue working whilst on the move.

In addition, MobilePA now makes provision for multiple languages – email and data containing Greek, Russian, Arabic, Chinese, Japanese, Korean, Hebrew and other characters and symbols are displayed appropriately, where the device or browser supports this.

Sirenic will also shortly be introducing a “Lite” version of its MobilePA product which will be available at a significantly lower pricing point for wider consumer appeal. The “Lite” product will nonetheless maintain much of the functionality of the standard version. Sirenic will be looking for partners to distribute this on a co-branded or own label basis. A further announcement on the specification of this version will be made in due course.