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Smartphone owners are more keen to consume mobile content, than the average (non-smart) mobile phone user, according to M:Metrics, a mobile market research firm.
M:Metric watched mobile content consumption in France, Germany and UK and found out that while smartphone users make up only a small percentage of total mobile phone users, they are more likely than not, to consume mobile content. UK is leading the way with 6.6% of smartphone users, followed by Germany with 5.8% and France, where there are 3.4% smartphone users. Smartphone users are more eager to send videos of photos over the network, as nearly half of them already did that in France and Germany. In UK, nearly a quarter of users reported listening to music on their smartphone.
Of course, Symbian is the leading platform in the Western Europe and Paul Goode, vice president and senior analyst at M:Metrics said that they see impressive conversion rates across all forms of mobile content among users of Symbian handsets. Furthermore, he underlined the correlation between device attributes and (screen size, screen resolution and network speed) and propensity to consume content.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
