Mobile search: Reality check

We’ve already had some mobile search related numbers from the Mobile Marketing Association. Apparently, the mentioned figures were too optimistic. A new report from M:Metrics suggests that only about 5% of all mobile phone users in the US use mobile search. The number one reason for this low figure is a bad user experience.

Advertising Age has an interesting article on the subject titled “Not Into Mobile Search? Just Wait a Couple Years”. The author, Alice Z. Cuneo, cites Forrester Research and points out that roughly 80% of marketers say that despite the fact that they are already using or plan to use the search marketing, they are not ready for the mobile search yet. The main reason in obviously a low traffic… Read the full article.