Disqus
We’ve already had some mobile search related numbers from the Mobile Marketing Association. Apparently, the mentioned figures were too optimistic. A new report from M:Metrics suggests that only about 5% of all mobile phone users in the US use mobile search. The number one reason for this low figure is a bad user experience.
Advertising Age has an interesting article on the subject titled “Not Into Mobile Search? Just Wait a Couple Years”. The author, Alice Z. Cuneo, cites Forrester Research and points out that roughly 80% of marketers say that despite the fact that they are already using or plan to use the search marketing, they are not ready for the mobile search yet. The main reason in obviously a low traffic… Read the full article.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
