Disqus
I’ve just found this JupiterResearch’s release, which suggests that mobile consumers are not that likely to buy a mobile video content.
With 11% of mobile phones which will be sold this year sporting video playback capabilities, it’s logical to expect that companies will compete to sell this kind of content to consumers. However, Jupiter’s paper says that only a single percent of subscribers will actually pay for a mobile video subscription. Furthermore, 25% of consumers in a Jupiter survey showed interest in watching mobile video on their phones. Of those who did, live TV was the top choice of content, followed by full length movies, short video clips and pre-recorded TV shows.
Related to that. One should keep his eyes on the Apple as they’ve recently started to sell movies on their iTunes store. Apple, being the trendsetter, may be the company which will push consumers toward the mobile video. We’ll see…
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
