U.S. spending on mobile content set for growth
Posted by Dusan on Saturday, October 7th, 2006 at 9:31 am under Content, Research
According to a new eMarketer report, the U.S. spending on mobile content and services like video, text messaging, and music is set for a significant growth in the coming years, and is estimated to hit $37.5 billion in 2010, up from $5.4 billion in 2006.
eMarketer’s report also shows:
- Mobile messaging spending will account for $15 billion in 2010 (this year - $3.3 billion)
- Mobile entertainment spending will reach $15 billion by 2010 (this year - $1.1 billion)
- Spending on information services will total $7.5 billion in 2010 (this year - $1 billion)
To put these number into play, several companies have announced their mobile initiatives, including The New York Times and Clear Channel.




