U.S. spending on mobile content set for growth

Posted by Dusan on Saturday, October 7th, 2006 at 9:31 am under Content, Research

According to a new eMarketer report, the U.S. spending on mobile content and services like video, text messaging, and music is set for a significant growth in the coming years, and is estimated to hit $37.5 billion in 2010, up from $5.4 billion in 2006.

eMarketer’s report also shows:

  • Mobile messaging spending will account for $15 billion in 2010 (this year - $3.3 billion)
  • Mobile entertainment spending will reach $15 billion by 2010 (this year - $1.1 billion)
  • Spending on information services will total $7.5 billion in 2010 (this year - $1 billion)

To put these number into play, several companies have announced their mobile initiatives, including The New York Times and Clear Channel.


Related Mobile News:

  • Juniper Research: Over 800 million consumers will use mobile banking services by 2011
  • Juniper Research: Mobile search advertising revenues to reach $2 billion by 2013
  • HTC expects Q2 2008 revenues to grow 20% on year
  • ABI Research: SMS to garner 83% of all mobile messaging revenues through 2013
  • Mobile advertising to reach $3 billion by 2008, $19 billion by 2011

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