Comments on: Awesome Nokia N93 commercial

By: Stefan Constantinescu

Stefan Constantinescu — Sun, 26 Nov 2006 04:43:56 +0000

See I like what Kevin says, but I’m still not a believer in the 4 digit system.

American’s can remember 3 digit numbers fairly well, 2 digit numbers extremely well.

Then again the Nokia 61 Buisness is just a long and unsexy product name.

Samsung has the blackjack, Motorola has the Q. Nokia has the E61 …

However blackberry seems to have major success despite their horrible naming conventions, so the theory that name dictates sales is broken by them.

By: Minna

Minna — Sat, 25 Nov 2006 21:57:14 +0000

Sure, it’s unique. But you can’t shave with the phone. (well, who knows)

Oh well, I’m looking forward to seeing what will happen. I like what Kevin Sharp writes at a Forum Nokia blog http://blogs.forum.nokia.com/view_entry.html?id=206 about an additional name, a sort of epithet in conjunction with the number code.

By: Stefan Constantinescu

Stefan Constantinescu — Sat, 25 Nov 2006 20:06:36 +0000

While I do like short product names like N93, it’s the long ones like 6620, 7373, etc.

The 4 digit ones are what get me.

But ultimately the people prefer simple names. RAZR is very unique, you can’t forget it after someone tells you that.

By: Minna

Minna — Sat, 25 Nov 2006 13:43:11 +0000

Ooh, I love the video! We only get a shortened version of the ad on TV.

I very much prefer the simple, alphanumeric product names (I hope I’m not the only one). Razr and things sound so pathetic…

By: Stefan Constantinescu

Stefan Constantinescu — Wed, 22 Nov 2006 12:45:35 +0000

That was an excellent read, thank you.

I’ll have to throw my 2 cents in at a later date since I’m in a rush but I’m glad to read something from the perspective of the marketer as opposed to a consumer.

Very Socratic style debate.

By: Tommi Vilkamo

Tommi Vilkamo — Wed, 22 Nov 2006 07:13:42 +0000

Well, I don't like the alphanumeric product names either, but naming business is not so easy: http://mobileopportunity.blogspot.com/2006/09/good-luck-naming-your-phones-nokia.html