Nokia is the 6th best brand in the world!
By Stefan Constantinescu on Tuesday, November 21st, 2006 at 12:39 PM PST In Financial/Corporate News
After year over year decline from 2000 to
2004, Nokia (NYSE: NOK) (#6) has regained its leadership position in the mobile
telecom industry with growth in both the high and low ends of the
market. Nokia’s scale has always made it competitive in the rapidly
growing low priced segment, but a resurgence in design and a
concentration on desirable features has meant that Nokia is now able to
maintain its average selling price and reinvigorate its brand image
with the high end consumer.Likewise, Motorola (NYSE: MOT) (#69) has
historically struggled in the high end of the market…until the Razr.
A hero product, it has in recent years helped the brand maintain its
solid number two position in the category.Source: Bizcommunity
Good to see a great brand rising in the ranks, but I’m more concerned with why it was loosing ground for those first 4 years of this decade. More importantly I want to know who numbers 1-5 are, and why. I would love to give a lengthy rant to the marketing department at Nokia, and I probably will in the near future.

