Optus trial brings Traffic Intelligence to road users

"What we’re hoping to achieve [with the trial] is to prove that the combination of the Nokia (NYSE: NOK) technology, which is the platform technology, and the Itis analysis and aggregation technology, works," he said. "When you combine the two, it gives you the level of quality of data that Itis Holdings already gets overseas."

Itis Holdings has already deployed at least six similar projects overseas, Quayle said, but the Australian service will have to employ a slightly different method of accessing data anonymously over Optus’ mobile phone network. While the overseas services used mobile phone network probes to generate data, Traffic Intelligence and Optus are trialling a Nokia cellular mediation product that will provide the same data at a lower cost.

"To put a probe into a mobile phone network is a fairly expensive exercise if the probes are not already there," Quayle explained. "On the Optus network, as with many other networks around the world, the Nokia product can replicate the data that we expect to get from the probes, so really what we’re trying to do is utilise the existing infrastructure without incurring too high a cost.

Source: ARN Net

I don’t want people looking at their phones when driving. More importantly this money should be better spent on teaching people how to bloody drive properly and maybe there wouldn’t be traffic jams. Yes I drive aggressively, but it’s only because you other people can’t drive period. Some things technology can’t fix.