Visual radio, something we don’t have but India does

Now the main point of this article is to discuss the fact that visual radio is ahead of it’s time in India. With adoption barely hitting 10% I can see why that’s the case, however I’m linking to it because the technology sounds awesome. I don’t listen to radio, but I know many people who do. The most frustrating thing is finding out who played that song. This looks to be an answer to that situation, but I don’t see carriers picking it up since they would of course try to shove their carrier specific music store down our throats.

Radio Mirchi, India’s largest private radio network, launched visual radio in July in Delhi with Hewlett Packard and Nokia (NYSE: NOK). A connection with Hutch (Hutchison Essar Limited) or Airtel along with General Packet Radio Service (GPRS)-enabled mobiles enable the reception of visual signals.

However, potential listeners are unsure about receiving value for money. College girl Jasmine has a GPRS-enabled phone that can easily pick up the service, but she is yet to tune in.

‘I am frankly not interested. When I feel like it, I shall think of using the facility,’ she said.

With GPRS-enabled mobile phones not too common and many people ignorant about how to turn the visual radio features on, it is a long road ahead for the service providers hoping to woo clients.

Source: Daily India