How not to do a commercial: The Nokia N Series
By Stefan Constantinescu on Tuesday, November 28th, 2006 at 6:42 PM PST In Videos
I’ll spare my opinion for the paragraph below, but watch this for yourself:
Direct link to video
Now watch this commercial for Sony Ericsson (NYSE: SNE) Walkman Phones:
Direct link to video
Do you see what I’m talking about? The advertising company for Sony is definitely getting paid better, or has more creative minds.
I wrote about the Sony commercial since I loved it so much. After some digging I looked up the song and it’s called "Jump on Foot" from the band "Holiday For Strings," so check them out if you too enjoyed their work. Direct link to the MP3
Commercial found via: I started something
While I don’t disagree that the Sony piece is stronger, it is also a simpler concept focusing on a single angle. the Nokia NSeries ad is about all the devices in the series which is perhaps a mistake given how much you need to get across. They could have taken a different approach and perhaps have a series of commercials and online units which focus on a single aspect like music or imaging.
Agreed.
Damn I hope youtube comes back alive soon. I don’t want all these new people reading my blog seeing all these dead videos.