Nokia Flagship Store enters Mexico City
By Stefan Constantinescu on Tuesday, December 12th, 2006 at 4:05 AM PST In Nokia
After opening stores in Moscow, Chicago, Hong Kong, Helsinki and New York City, Nokia (NYSE: NOK) Flagship store reaches the Mexico’s capital to offer its citizens a new way to shop for mobile devices.
Nokia Flagship Stores feature an interactive, high-energy retail environment dedicated to educating customers and pairing them with the perfect wireless device. Immediately upon entering to the store, shoppers will find a wide range of Nokia products. Each product is prominently displayed on a backdrop of multimedia displays and color-shifting walls, with the myriad of printed point-of-purchase materials so commonly found in most wireless retail stores noticeably absent. Instead, when a customer picks up a device, the multimedia screen behind that product changes from being part of a continuous band of full-motion graphics to interactive information with a listing of the features and benefits of that device.
When guests enter the Nokia Nseries Lounge, they can experience first-hand the power of Nokia’s most advanced wireless devices. In this area, photo printers, stereo speakers, laptop computers and more are paired with Nokia’s advanced Nseries devices, allowing visitors to print high-quality images from devices like the N93, or use high-fidelity speakers to listen to digital music tracks on the N91.
The Nokia Flagship Store opens tomorrow, on December 13, and will be located in Antara, the premier shopping area in Mexico City.
