Disqus
Conducted by branding consultants Principals, together with research company Synovate, the study examined 70 brands across a range of services and categories – spanning beyond the CE space. The 2362 participants were asked to grade brands on seven drivers of authenticity: heritage, familiarity, personal utility, originality, momentum, sincerity and declared beliefs.
The overall winner was Qantas, followed by Cadbury and mobile-phone specialist, Nokia. LG took eighth place, while IT players Microsoft and Google took 5th and 6th place respectively.
"LG has emerged from our study as one of Australia’s most authentic brands and is in the company of other relatively young technology leaders like Nokia, Microsoft and Google, who are now viewed by Australians as being integral to their lives," said Principals Planning Director, Wayde Bull.
Source: Smart House
Congratulations! I know my favorite brands are Lenovo, Nokia, Pioneer and Klipsch.
About The Author
Stefan Constantinescu
Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.
-
PanosM
-
Stefan Constantinescu
