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Nokia and the Indian Music Industry today launched “Legends of India”

By Stefan Constantinescu on Thursday, December 14th, 2006 at 8:39 PM PST In Financial/Corporate News

Imi
"Legends of India" was unveiled by the Ghazal-maestro Jagjit Singh in presence of representatives from the IMI, Universal Music Group, Sony Music India, SaReGaMa India, and Tips Music.

Inaugurating "Legends of India", Jagjit Singh, said, "I am glad to be a part of this initiative undertaken by Nokia (NYSE: NOK) Nseries and the IMI and wish them the very best in their endeavor towards supporting the music industry."

Nokia said that "Legends of India" is a new music offering that is going to come preloaded into the Nokia Nseries music devices, including Nokia N91, N73, and N70.

Under this new music offering, 100 evergreen songs from the best of the Indian music will be preloaded on to the Nseries devices. Besides, the songs of over ten music luminaries across genres ranging from popular film music, devotional, ghazals to remixes will be Digital Rights Management (DRM) protected and will enhance consumers’ mobile music experience.

Talking about the new offering for the Nokia Nseries users, Vineet Taneja, Business Director – Multimedia, Nokia India, said, "The Legends of India offering is a path-breaking initiative that is going to redefine the way consumers enjoy music in this country. It will make our newly-launched Nokia Nseries music edition proposition even stronger since it will enable us to deliver a premium music experience to our consumers."

"Music forms a core part of Nokia Nseries value proposition and consumers can now listen to their favourite artists ‘On-the-Go’ anytime, anywhere at the click of a button. We are confident that our new initiative will contribute towards promoting the music ecosystem at large and help the IMI to regularize the distribution of legal music content. This is just a small step in the big leap we are trying to take," added Taneja.

Source: Techtree

Wicked! I really digg Indian music but know nothing about it since all I do is listen to it on Shoutcast servers in my spare time. Nokia has more than 75% of the market share in India, and it certainly isn’t slacking at the helm. Bravo.

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