Nokia opens Concept Store in Chandigarh, India

Nokia (NYSE: NOK) has opened its first flagship Concept Store in Chandigarh, offering full range of mobility products and allow consumers to get a first-hand experience before purchasing.

The Nokia Chandigarh Concept store will be the first to have a ‘Business Lounge’ spread over 200 sq ft dedicated to offer true enterprise mobility to support Business on move.

With this, Chandigarh becomes the fifth Indian city after Hyderabad, Bangalore, Jaipur, and Delhi to have its own ‘Nokia Concept Store’.

The store located at Shopping Bag building, Sector 17, the prime retail hub of the city measures approximately 2650 square feet. According to the company, it will follow the international format for Nokia Concept Stores to provide an interactive and informative shopping experience to consumers.

Sharing the rationale for opening the Nokia Concept Store in Chandigarh, Sunil Dutt, Director - Sales, Nokia India said "Being one of the fastest growing metros in India, with a style and technology savvy consumer base, Chandigarh was an obvious choice for us to set up a Nokia Concept Store."

Dutt further added, "Our state-of-the-art Nokia concept store will demonstrate the entire range of Nokia mobile phones across its entry, mid range, multimedia, and enterprise categories and will redefine the consumers’ retail experience. The store will be equipped with separate ‘Experience Zones’ and ‘Nokia Nseries Lounge’ to allow demonstrators to explain key features and functionalities of Nokia products."

Source: Techtree

Ummm … what’s a concept store? How is it different from a flagship store? Why aren’t either in the state of Texas?