Disqus
Nokia’s CEO, Olli-Pekka Kallasvuo, told the FT that, "Our latest results are an illustration that if there was a price war, we were not participating."
Funny, then, that Mobile magazine has just reported that in the UK Nokia has just cut the prices on 43 different handsets and the typical reduction is around 10 per cent.
A source told Mobile, "In the eight years I have been working with Nokia, I have never known them to drop the price on much more than ten handsets at a time."
Sound like the action of a vendor involved in a price war, doesn’t it?
Nokia’s figures for the emerging markets show that its strategy is paying off there too. It is competing hard at the low end and enjoying upgrades to its latest products as a result.
Source: The Inquirer
Competition = we [consumers] win!
About The Author
Stefan Constantinescu
Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.
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