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Nokia lost 8-10% market share in India over the course of a year

By: , IntoMobile
Sunday, February 18th, 2007 at 9:42 PM

The GSM handset market is growing at such a scorching pace that even with a 100% growth in volumes, the market leader and dominant player, Nokia, has seen a dip in market share in the last one year. Nokia’s market share in the GSM handset market in terms of units sold has come off its highs at 78-80% in end December 2005 to around 70% at the end of December 2006.

In the same period, Motorola has gained from 5% to 15% while Sony Ericsson has gained to around 8%, according to ORG-GFK figures. The other players in the handsets segment include Samsung, LG, Philips, Panasonic, Bird, Sagem and Benq.

Nokia has for long dominated the handsets segment and this is probably among the few industry segments where the market leader has had such a huge market share.

When contacted a Nokia spokesperson said it is not company policy to comment on market share but added: “Nokia’s leadership in India is a testimony of its ability to offer products that are relevant to customers, with a fine balance of technology and design to meet their lifestyle and budget needs.

It is this balance that has allowed Nokia to achieve long term profitable growth over the last decade of its operations in India. As the Indian market evolves we will continue to offer products that are relevant and customised to local needs to maintain our market leadership in India.”

Source: Economic Times

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About The Author

Stefan Constantinescu

Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.

  • viipottaja

    Well, I think that was probably something even Nokia expected to happen. It is almost impossible for any brand to maintain a 70-80% market share in a market that is evolving fast, first time users are becoming second and third time users, and where the competition has (pretty) good products to offer too. Even iPod will eventually lose its huge market share globally, perhaps most thanks to cell phone makers like Nokia!

  • consumers

    As per report released by IDC in April 2010, Nokia market share has dropped to 54.1%. Whereas local manufactures have increased market share to 17%. Apart from Micromax, Karbonn Mobiles, Spice Videocon and Lava many more companies are competing for the Mobile Handset Pie. It has taken years for Indian Manufactures to come to the Party. Also do note that there is still absolutely NO base production facilities in India for components that go into mobiles. Virtually everything is imported from China and assembled here by manufactures. The only difference is that consumers get warranties on these handsets unlike grey market Chinese models. Govt should give large incentives for setting up design and production facilities for components of Mobile phones