Comments on: Nokia says that BlackBerry isn’t their enemy http://www.intomobile.com/2007/02/18/nokia-says-that-blackberry-isnt-their-enemy.html Cell Phone News, Information, and Analysis Mon, 23 Nov 2009 06:13:41 -0600 http://wordpress.org/?v=abc hourly 1 By: geek http://www.intomobile.com/2007/02/18/nokia-says-that-blackberry-isnt-their-enemy.html/comment-page-1/#comment-11941 geek Mon, 19 Feb 2007 14:50:08 +0000 http://www.intomobile.com/2007/02/18/nokia-says-that-blackberry-isnt-their-enemy.html#comment-11941 How would a read-only user really require a "lower end" device? The only thing I could think of is not requiring a full keyboard. A "modest fleet phone for the masses"? Um, older model RIM devices are available almost for 0$ at most providers last time I checked. I'm betting this "deft pincer movement" is going to be with crippled phones. Here's a better way to put "read-only" email out there for the masses. Offer either the RIM or Nokia push client for existing phones at a fee and require these phones to have a software license at the server. What's the point of having a huge hardware install base if you can't leverage it for more revenue and making a strategic move against your opponent? I'm convinced that some mobile phone company is going to wake up and continue the relationship after the phone is sold. --- “These are people who just want to read e-mails and then take action,” Nalappan explained. “They are mostly read-only users who are occasionally connected and using lower-end devices. They’re the low-hanging fruit. But from a productivity viewpoint, this market is the key to expanding business mobility beyond the corner office.” ... Nokia’s hope is to capture that market with a deft pincer movement comprising of the Intellisync Mobile Suite 8.0 "mobileware" platform and new handsets including a modest "fleet" phone for the masses. How would a read-only user really require a “lower end” device? The only thing I could think of is not requiring a full keyboard.

A “modest fleet phone for the masses”? Um, older model RIM devices are available almost for 0$ at most providers last time I checked. I’m betting this “deft pincer movement” is going to be with crippled phones.

Here’s a better way to put “read-only” email out there for the masses. Offer either the RIM or Nokia push client for existing phones at a fee and require these phones to have a software license at the server. What’s the point of having a huge hardware install base if you can’t leverage it for more revenue and making a strategic move against your opponent?

I’m convinced that some mobile phone company is going to wake up and continue the relationship after the phone is sold.

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“These are people who just want to read e-mails and then take action,” Nalappan explained. “They are mostly read-only users who are occasionally connected and using lower-end devices. They’re the low-hanging fruit. But from a productivity viewpoint, this market is the key to expanding business mobility beyond the corner office.”

…

Nokia’s hope is to capture that market with a deft pincer movement comprising of the Intellisync Mobile Suite 8.0 “mobileware” platform and new handsets including a modest “fleet” phone for the masses.

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