Nokia’s “The Passenger” is a fun, interactive ad for the CK 20W
By Stefan Constantinescu on Sunday, February 18th, 2007 at 3:18 PM PST In Ideas and rants
Sunday’s are usually boring, but I just stumbled across this ad for the Nokia (NYSE: NOK) CK 20W called "The Passenger" thanks to "A Source of Inspiration." It kept me entertained for a good 5 minutes.
It’s quite fun, a little bit unrealistic in the sense that I wanted to crash in to other cars but the computer wouldn’t let me. It isn’t Need for Speed Underground by any stretch of the imagination but it’s more creative than a lot of the other online ad’s I’ve seen in the past year.
I love interactive advertising when it’s done right:
Could we see something like this for the new 6110? A viral video or something like the BMW short films.
I could think of several story lines that can be used, some comic, some more grimace, but all very interactive.
