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Sunday’s are usually boring, but I just stumbled across this ad for the Nokia CK 20W called "The Passenger" thanks to "A Source of Inspiration." It kept me entertained for a good 5 minutes.
It’s quite fun, a little bit unrealistic in the sense that I wanted to crash in to other cars but the computer wouldn’t let me. It isn’t Need for Speed Underground by any stretch of the imagination but it’s more creative than a lot of the other online ad’s I’ve seen in the past year.
I love interactive advertising when it’s done right:
Could we see something like this for the new 6110? A viral video or something like the BMW short films.
I could think of several story lines that can be used, some comic, some more grimace, but all very interactive.
About The Author
Stefan Constantinescu
Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.
