Disqus
AdStar announced plans to use Symbian S60 software platform to trial an end-to-end “private label” advertising service to enable the delivery of mobile ads. AdStar will integrate Nokia’s mobile technologies into its ad management services, 
which will be enhanced for mobile distribution. This collaboration will result in a private-label service for various media channels including, but not limited to, newspaper publishers. The trial is projected to begin in Q2 2007 in select markets.
The trial service will not be limited to Nokia devices, and both companies intend the service to support service providers and publishers that have their own advertising sales forces. The trial will test a variety of performance-based, local advertising methods, including pay-per-click, pay-per-call and pay-per-coupon from either a graphically rich display advertisement to simple text links.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
