Disqus
During the 3GSM, I had a chance to meet with the CMO of Mobispine – Joakim Hilj. The goal of this Swedish based company is to bring the RSS to the mass market mobile audience. By providing users with a very easy to use interface, they may be onto something. Joakim pointed out that what Mobispine’s service tries to do is to be some kind of a mobile Netvibes – to give its users a homepage-like one-click access to their favorite RSS feeds.
To reach their goal Mobispine doesn’t only show you RSS feeds you select, they also aggregate them, assuring the fast access for the end user. Furthermore, users can browse or search their favorite feeds using Mobispine’s easy to use, data-consumption friendly JavaME application. Mobispine has also added the viral component in their app – every user can send Mobispine to a friend or a colleague via SMS, using an option from the menu.
Back to business. Mobispine hopes to monetize its service by showing small ads in the feeds. Something that Feedburner and some other companies already does in the non-mobile world. Mobispine’s advantage is obvious – great, easy to use application which steadily gains traction (especially among the heavy data consumption users), combined with the subtle PR activities to engage bloggers.
Having a coffee with Joakim was a pleasent time. He certainly knew what he was talking about, and all I can do afterwards, is write good things about Mobispine.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
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