emoze defeats BlackBerry in the mobile push email showdown at 3GSM

emoze’s PR has been working around the clock during the 3GSM, as they confronted their service against BlackBerry (NSDQ: RIMM). Two duelers using emoze and BlackBerry battled it out to see who could provide users with their emails quickest, and emoze emerged as comfortable winners.

Both shooters stood back to back with their respective handsets – one a BlackBerry, the other a regular mobile phone with the emoze push email application installed. A Gmail account was opened and the email address given to the two duelers. They both created an email on their handsets, walked three paces and on the count of three, turned around and pushed ’send’. The audience watched a screen to see whether the email sent via BlackBerry or emoze would arrive fastest, and as the tension started to build, the emoze email appeared in the inbox first.

Now, I would argue that you shouldn’t look at this as a cheap marketing trick. emoze is a great service that basically does the same as BlackBerry (push-email), but is not that much known as the de-facto industry leader. Still, emoze gives its best to out-do the BlackBerry and users who have been playing with it are more than satisfied. emoze works with many handsets and it’s free!

According to emoze, their strength is in the particular push-event technology which synchronizes only on incoming and outgoing events, rather than via periodical connections to the email server and checks for change. This not only saves the user connectivity-related costs but also delivers increased efficiency in device power consumption, memory use and CPU.