Tune My S60: Nokia’s Trojan Horse in to becoming an Internet company?
By Stefan Constantinescu on Friday, March 2nd, 2007 at 3:16 PM PST In Ideas and rants
Watch this demo that Phil shot:
As a touch screen kiosk in a mall, it’s kind of cool. The potential however is huge.
The UI looks like it can be ported to Flash quite easily. Imagine selling "Tune my S60" as a service to operators. They would pay for the framework that lets it’s customers buy ring tones, applications, wall papers, whatever 13 year olds are in to now a days. Operators would then get deals with artists and movie studios to get "exclusive" themes and tones.
On the flip side of the coin: imagine making "Tune my S60" a web portal where computer graphic artists can one up each other by uploading their best themes. Music labels and independent artists can upload songs to be sold and used as ring tones. Movie studios can sell celebrity voice mail box voices. It just might work!
Touch screen kiosk in a mall … maybe it will take off. I only go to the mall to feed my bubble tea addiction every once in a while. A website with a community built around it, now that’s a business model.
One place that springs to mind is Deviant Art. Talented people show off their renderings with a community, the community then comments. Make a community for the theme and ring tone population that use S60 and watch them flock to it.
Apple might sell ring tones via iTunes for the iPhone. Why not do the same thing for Nokia (NYSE: NOK) phones?
Why limit it to S60 even? S40 users need some love too.
