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Who says nothing in life is free? Well, for Steve Jobs and Apple Inc., apparently about $400 million worth of marketing is free.
Apple is touted, time and again, for products that are innovative and unique. Apple sets trends. But you also need to have a good marketing strategy. Peter Sealey, a professor at Claremont Graduate University, tells USA Today just what is needed for marketing success. Aside from innovation, you need simplicity, memorable ads, good PR (product placement and flagship stores), secrecy, and a healthly dose of showmanship. If you can do this all while putting the competition on blast, you too can be like Steve Jobs and Apple.
About The Author
Will Park
Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...
