NBC Primetime goes mobile with MobiTV

NBC Universal and MobiTV, Inc. announced a deal to make full-length primetime on-demand programming available over US wireless networks for the first time. Two companies will also offer select short form programming from Bravo, SCI FI Channel, USA Network, Telemundo and mun2 on five new ad-supported channels to subscribers, which will debut on the MobiTV service in Q2 2007.

For the price starting at $1.99 for a 24-hour viewing period, consumers will be able to access full episodes of select NBCU primetime shows. Current seasons of shows produced by NBCU Television Studios will be offered including “Heroes”, “Friday Night Lights”, “The Office”, “Monk”, “Battlestar Galactica” and “Work Out.”

In another first, Telemundo will offer full-length episodes of telenovelas such as “Pasion de Gavilanes” and “Decisiones.” Select video clips from its popular morning talk show, “Cada Dia” and telenovelas “Marina” and “Dame Chocolate” will also be available to viewers. In addition, bilingual cable network mun2 will offer full episodes of “The Chicas Project” as well as select clips of all network shows including “Vivo,” “One Nation Under Hip-Hop,” and “The mun2 Shift.”

Also, NBCU will offer a live linear feed of its CNBC programming online via MobiTV’s online television service available as part of a subscription service to subscribers with a broadband Internet connection.