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On Thursday evening we flew to Finland for the briefing on the Nokia global pitch. This was slightly unusual in that all six agencies who have made it through to this stage were briefed together.
Those six are BBH, DDB, JWT, Mother, a WPP combo team billed as Bates/Grey/Y&R/RKCR and your very own Wieden + Kennedy. Grey is the incumbent in the western world and Bates currently has the business in Asia. We recently won from Grey the brief to support the launch of Nokia’s flagship stores worldwide. The others have no Nokia business but lots of telecoms experience. (Confused? You will be.) BBH used to have one2one, now has the Vodafone business and recently resigned Sony Ericsson. Mother still has some of Orange (they used to have it all in the UK)and used to have Siemens, I think. JWT used to have Vodafone till BBH won it from them. RKCR has the Virgin Mobile business. And that’s all just in London. W+K Amsterdam used to have Siemens and Vodafone and W+K London works with Orange in Romania. And I’m sure DDB has some telecoms experience, possibly even with Nokia, somewhere.
Check out all their pictures. Certainly nice to see snow; I love winter.
I have an idea for a Nokia commercial, who would I have to email at W+K to get it out there?
About The Author
Stefan Constantinescu
Stefan Constantinescu (@WhatTheBit on Twitter) has loved technology since as far back as he can remember. It started with computers, but in the past few years his passion has turned to mobile devices. As a mobile phone enthusiast who lives and breathes devices that connect to the internet, he knows he is not alone with this radical fascination of all things wireless. He is strongly opinionated and enjoys a good debate so leave comments in his posts and he’ll get back to you! Stefan began blogging as a hobby in the fall of 2006 and joined IntoMobile in the summer of 2007. Later he got a job at Nokia in March 2008, but as of June 2009 he has rejoined the IntoMobile team. He is currently based out of Helsinki, Finland.
