MobiMate tease frequent travellers at CTIA with WorldMate i10

At CTIA Wireless, MobiMate Ltd. announced details of its next generation mobile travel service code named “WorldMate i10.” The service is the first of its kind, as it combines context based push and pull services culminating in a “Personal Travel Assistant” experience.

The WorldMate i10 is comprised of downloadable mobile client and server, a Microsoft (NSDQ: MSFT) Outlook Add-In and an accompanying website. The Outlook Add-In automatically pieces together the travelers’ itinerary details for immediate inspection on their mobile phones or through the WorldMate i10 website. Just prior to the trip, WorldMate i10 starts tracking the itinerary in real-time pushing details and suggestions when required.

The end rusuls looks something like this. Let’s say that the flight is delayed or cancelled - the user is notified immediately and then presented with alternative flights for the desired destination. When arriving at a new destination, WorldMate i10 greets the user with a message outlining the next few items on her itinerary along with the local time and weather as well as maps/directions to her hotel.

The WorldMate i10 also includes many of the popular services such as flight schedules, world clocks, currency exchange rates, travel information and more.

The basic services of the upcoming WorldMate i10 will be provided free of charge. These will include the most frequently used services such as itinerary creation and viewing, world clocks, weather forecasts and currency exchange rates. A few premium services will be charged for on a monthly basis. These will include the push functionality and specialized content services geared towards the very frequent traveler. WorldMate i10 will also drive revenue through affiliations with several third parties.MobiMate

is exhibiting at Booth #2073 at CTIA Wireless 2007.