Verizon Wireless to offer FlashCast-powered rich data services
By Dusan Belic on Wednesday, March 28th, 2007 at 7:42 AM PST In Announcements, CTIA Wireless 2007, Services, Verizon
Adobe and Verizon (NYSE: VZ) have announced a deal, under which Verizon will be an exclusive wireless carrier launch partner in North America for delivering all new Adobe mobile applications, and will be the first wireless operator on the continent to bring Adobe FlashCast based data services to mobile subscribers, in H2 2007.
Adobe FlashCast technology enables personalized, intuitive data services through a new generation of Adobe Flash Player compatible mobile applications called channels. Users will be able to easily discover and enjoy up-to-the-minute, always-on channels with a breadth of information, including sports, weather, news, entertainment, music and more. Rich content is packaged in an engaging way, with an easily navigable and branded user interface that is designed to differentiate and drive customer loyalty.
Verizon Wireless’s FlashCast service is expected to include a series of basic and premium channels across a wide variety of handsets. Premier content providers and leading media brands are currently building channels that are expected to be available for Verizon Wireless subscribers.
