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Yahoo News reports that VeriSign has entered into a deal with Visa to allow payments for services and goods via mobile phones. The Visa mobile platform not only allows for mobile payment, but will offer users of the service promotional offers and rebates.
Everybody seems to be jumping on this mobile banking bandwagon, and the future looks bright for mobile banking in the US. Granted mobile banking and payment systems are being widely used across the pond, this is a significant milestone for us Yankees.
VeriSign is supplying the content and marketing prowess while Visa brings the financial backing to offer promotional coupons and rebates. The new partnership will also give marketers some insight into the effectiveness of their campaign strategies.
About The Author
Will Park
Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...
