Disqus
Most of us remember the seemingly original and innovative 2007 Academy Award Show commercial for the iPhone. It featured a montage of clips of actors answering a phone with the famous Apple slogan, “hello.” Apparently, Apple stole the idea from the 1995 film “Telephones,” by Christian Marclay.
So, according to Marclay, Apple “approached us [about using Telephones] and I said no, and then they just went ahead. The way they dealt with the whole thing is pretty sleazy.”
After watching the scene from Marclay’s movie, “sleazy” sounds quite appropriate in describing Apple’s actions. Check out the two video clips for yourself!
Apple’s iPhone commercial from the 2007 Academy Awards Show
Scene from Marclay’s 1995 movie, “Telephones”
About The Author
Will Park
Will hails from The City of Angels - Los Angeles, California. He spends his time playing with his numerous gadgets and looking forward to seeing what future holds for mobile technology. An avid promoter of a fully "digital" life, he promotes the widespread adoption of truly mobile, paper-less living. He dreams of the day when he can go completely digital. No more snail mail, paper receipts, bound books, notepads/spiral notebooks, credit cards, hard currency. He's a digital warrior - fighting for the converged life. He is an idealist and a realist - he has a perfect view of what the world should be but knows that the world is not perfect. Can we ever hope to see Will's dream become reality? We'll see...
