Vodafone partners with Google, Yahoo; Sets the stage for ad-supported services
By Dusan Belic on Thursday, April 19th, 2007 at 6:45 AM PST In Content, Partnerships, Vodafone
Vodafone will partner with Google (NSDQ: GOOG) and Yahoo to launch a suite of advertising-supported mobile services, including mobile Internet, games and other downloads, this year. The Big Red is already negotiating with two unnamed clients, a soft drink producer and an automaker, to provide a mobile platform for direct pan-European advertising campaigns. Presently, the carrier is trialing ad-funded mobile web services in Italy, Germany, South Korea and the UK, and is set for launch in the middle of 2007. (via: ContentAgenda)
