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Mobile ad spending to triple in Japan by 2011

Categories: Content, Research
By: , IntoMobile
Friday, April 20th, 2007 at 12:53 PM

According to a recent study, mobile ads in Japan are set to triple by 2011, reaching 128.4 billion yen (1.1 billion dollars). The growth comes after Japanese carriers last year equipped phones with search apps, allowing advertisers to post related links.

Japan is one of the most advanced markets, where more than 100 million people are using mobile phone (total population of Japan is 127.7 million people). Furthermore, roughly two-thirds of mobile subscribers are using third-generation or even more sophisticated technologies that allow web browsing and other advanced functions. (via: AFP)

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About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.