Scarface’s mobile success
By Dusan Belic on Monday, May 14th, 2007 at 7:19 AM PST In Content
One of the top selling mobile content brands is the one inspired by “Scarface”, the 1983 gangster classic starring Al Pacino. So far the Scarface franchise, which Walt Disney Co.’s Starwave Mobile unit licenses from NBC Universal, has produced more than 2 million mobile content downloads, ranging from the $5.99 fee necessary to pay to play the game “Scarface: The Rise of Tony Montana” to the $1.99 that will get you one of an assortment of wallpaper images that features Pacino’s menacing mug. In that sense it doesn’t surprises to see Disney intending to build on that by minting a new slew of Scarface mobile extensions set to roll out throughout the second half of this year.
“It’s such an iconic brand that can reach pretty broadly and continues to inspire us,” said Larry Shapiro, executive VP and managing director of Starwave Mobile. “Thinking broadly about how to drive that story line to new story lines, and thinking about the content as part of a new entertainment platform, has made it successful.”
The full story on Hollywood Reporter’s website.
