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One of the top selling mobile content brands is the one inspired by “Scarface”, the 1983 gangster classic starring Al Pacino. So far the Scarface franchise, which Walt Disney Co.’s Starwave Mobile unit licenses from NBC Universal, has produced more than 2 million mobile content downloads, ranging from the $5.99 fee necessary to pay to play the game “Scarface: The Rise of Tony Montana” to the $1.99 that will get you one of an assortment of wallpaper images that features Pacino’s menacing mug. In that sense it doesn’t surprises to see Disney intending to build on that by minting a new slew of Scarface mobile extensions set to roll out throughout the second half of this year.
“It’s such an iconic brand that can reach pretty broadly and continues to inspire us,” said Larry Shapiro, executive VP and managing director of Starwave Mobile. “Thinking broadly about how to drive that story line to new story lines, and thinking about the content as part of a new entertainment platform, has made it successful.”
The full story on Hollywood Reporter’s website.
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
