ABC goes Primetime with On-Demand Mobile TV Shows for Sprint
By Will Park on Tuesday, May 15th, 2007 at 5:21 PM PST In Accessories, Mobile TV, Partnerships, Services, Sprint
According to USA Today, Sprint (NYSE: S) just inked a deal to serve up ABC’s primetime hits, Grey’s Anatomy, Lost, Desperate Housewives and Ugly Betty, to it’s $20-a-month data plan subscribers. The TV shows will be offered through on-demand services, which, according to ABC, ” is what people expect. Why should mobile be any different?” The deal is set to include Disney’s Hannah Montana, ABC News’ Nightline, and other shows. The on-demand model should appeal to a wider market, as opposed to the live mobile TV model.
Now we can watch Desperate Housew, err, Lost on our Sprint phones!
via: moconews
