Verizon Wireless launches Song ID service

You know how it goes — you’ve heard the song on the radio and liked it. The problem is that you don’t know which song is that, thus you can’t get it. This is the exact problem Verizon (NYSE: VZ) Wireless’ new service is trying to solve. The carrier’s V Cast Song ID enables subscribers to identify a piece of music by capturing a 10-second sample via mobile handset and seconds later receive title and artist information. It’s only natural that Verizon bundles this service with its mobile content store — after the song is identified you’ll be able to buy the song. According to Verizon, Song ID can identify more than 4 million songs from across genres and decades.

Mike Lanman, Verizon Wireless CMO, said, “Mobile services should provide music lovers with choices on how to buy new music. When customers have a choice of buying new songs from the PC and side-loading it to their phone, or to buy music spontaneously over-the-air, they choose immediacy almost every time. Music lovers want their new songs now and V CAST Song ID helps make it happen when they don’t know the name or artist of the song.”