Survey: Brand’s Country of Origin Not Important
By Will Park on Friday, May 25th, 2007 at 7:58 PM PST In Motorola, Nokia, Research
A new study by marketing-research firm, Anderson Analytics, shows that a mobile phone manufacturer’s country of origin has little affect on college students’ perception of the brands’ phones. Among polled college students, 47% thought Motorola (NYSE: MOT) 
was a Japanese brand (come on people, doesn’t anyone remember the US Army radios made by Motorola?), but ranked Motorola as equally impressive regardless of what they thought was the brand’s country of origin (Japan or America).
More than half of college sudents thought Nokia (NYSE: NOK) was a Japanese company, with only 4.4% correctly identifying the Finnish company’s origin. The study was conducted by Anderson Analytics’ youth market analysis firm GenX2Z.com and included 1,000 students from over 375 colleges and universities throughout the US.
via: rcrwireless
