Comments on: Mobile companies fight for flexible mobile TV standards in Europe http://www.intomobile.com/2007/05/27/mobile-companies-fight-for-flexible-mobile-tv-standards-in-europe.html Cell Phone News, Information, and Analysis Mon, 23 Nov 2009 01:15:05 -0600 http://wordpress.org/?v=abc hourly 1 By: Bruce Renny http://www.intomobile.com/2007/05/27/mobile-companies-fight-for-flexible-mobile-tv-standards-in-europe.html/comment-page-1/#comment-9777 Bruce Renny Wed, 30 May 2007 12:38:26 +0000 http://www.intomobile.com/2007/05/27/mobile-companies-fight-for-flexible-mobile-tv-standards-in-europe.html#comment-9777 Whatever technology wins-out to become the standard for broadcast TV on mobiles, the net effect as far as the viewer is concerned will be the same: full-length broadcast TV on mobile phones. Given the cost of deploying broadcast TV services and the fact that people only watch mobile TV for a few minutes at a time - we at ROK believe full-length broadcast TV on mobiles to have a finite value. On-demand unicast streaming of live and looped channels over existing 2.5G ang 3G networks, however, has a much higher value in the eyes of the viewer. Whatever technology wins-out to become the standard for broadcast TV on mobiles, the net effect as far as the viewer is concerned will be the same: full-length broadcast TV on mobile phones.

Given the cost of deploying broadcast TV services and the fact that people only watch mobile TV for a few minutes at a time – we at ROK believe full-length broadcast TV on mobiles to have a finite value.

On-demand unicast streaming of live and looped channels over existing 2.5G ang 3G networks, however, has a much higher value in the eyes of the viewer.

]]>