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Viral mobile entertainment network developer Zannel and Universal Pictures have teamed to promote the highly-anticipated film “Knocked Up,” written and directed by Judd Apatow, writer/director/producer of “The 40-Year-Old Virgin.” Under the agreement, Zannel will offer content from the movie to mobile subscribers via a custom “Knocked Up” channel which includes trailers, clips, TV spots and production stills. Furthermore, as a part of the “Knocked Up†experience, Zanel will also run the “Show Us Your Moves” contest, that will allow users to upload video or pictures of their dance moves from their mobile phones or via the Web.
Doug Neil, senior VP, digital marketing, Universal Pictures said: “Universal Pictures recognizes the tremendous marketing opportunities in mobile entertainment, and this relationship with Zannel provides us with a compelling viral network with which to market and promote ‘Knocked Up.’ We are very excited about this new, easily accessible and inherently viral way to distribute content and engage our target demographic.”
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
