Motorola’s Zander: Motorola will make comeback with new handsets

Just one day after announcing that the mobile phone manufacturing giant will execute another round of employee lay-offs – this time to the tune of 4,000 employees – Motorola (NYSE: MOT)’s CEO, Ed Zander, says that he will turn the company around by releases a bevy of multimedia handsets. This represents a change in strategy – from relying solely on big-time hits, like the RAZR line, to spreading the risk with a diverse lineup of mobile phone offerings. Zander stated, “We’re not going to have another Razr. Every once in a while, something will pop, but there have been only three in recent years — the Microtec, the Startec, and the Razr.”

Motorola has the RAZR2, MOTO Z8, ROKR Z6, and Moto Q9 handsets in the June/July pipeline for European and Asian release – for which Zander stated, “So there are four of them, which proves we can still design some pretty wild things. But we need more of them at more price points with more geographies and more carriers.”

We’ll see if these job-cuts and new strategy plays out for the bleeding giant. Motorola was once a shining star in the mobile industry. Now they are fighting to barely glimmer in the bright lights of Nokia (NYSE: NOK) and Sony Ericsson (NYSE: SNE).

via: yahoo