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Latest Telephia’s Premium SMS Report provides a detailed look at the US market for off-portal content purchased via premium SMS from off-portal storefronts as well as premium text messaging services, like voting/sweepstakes and chat. According to the mobile consumer research firm, premium SMS revenues totaled more than $273 million, making up 32% of mobile content revenue in Q1 2007. Of that number, 79% or $215 million was spent at off-portal storefronts for such content as ringtones and horoscopes, while voting/sweepstakes entries accounted for 13%, generating more than $35 million in revenues.
“Premium text messaging continues to be an additional way to reach consumers directly — off the carrier decks. Premium SMS has grabbed a healthy slice of the mobile content market, accounting for an off-portal share of 32%,” said Kanishka Agarwal, vice president of mobile media at Telephia. (via: marketwire)
About The Author
Dusan Belic
Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.
