InfoSpace to power Virgin Mobile’s search service
By Dusan Belic on Tuesday, June 5th, 2007 at 3:56 AM PST In Announcements, Mobile Web, Virgin Mobile
InfoSpace will supply Virgin Mobile with its complete suite of mobile platform services, including the addition of a customized, integrated mobile search solution. As a result, Virgin Mobile will be able to offer its subscribers the ability to search the web and WAP sites, as well as Virgin Mobile’s own portal and mobile storefront.
According to InfoSpace, Virgin Mobile and its customers will benefit from InfoSpace’s solution, powered by FAST’s superior search software relevancy algorithms, crawling and indexing technologies and InfoGin’s Web-to-mobile content adaptation technology.
George Fraser, Managing Director – Europe, InfoSpace Mobile, said: “We have been working with Virgin Mobile on mobile content since 2001, so we know what their subscribers expect and demand. Our intimate understanding of the mobile portal, combined with our heritage in online search and directories, means we are uniquely placed to enable operators to really exploit the potential of mobile search.
