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InfoSpace to power Virgin Mobile’s search service

By: , IntoMobile
Tuesday, June 5th, 2007 at 3:56 AM

InfoSpaceInfoSpace will supply Virgin Mobile with its complete suite of mobile platform services, including the addition of a customized, integrated mobile search solution. As a result, Virgin Mobile will be able to offer its subscribers the ability to search the web and WAP sites, as well as Virgin Mobile’s own portal and mobile storefront.

According to InfoSpace, Virgin Mobile and its customers will benefit from InfoSpace’s solution, powered by FAST’s superior search software relevancy algorithms, crawling and indexing technologies and InfoGin’s Web-to-mobile content adaptation technology.

George Fraser, Managing Director – Europe, InfoSpace Mobile, said: “We have been working with Virgin Mobile on mobile content since 2001, so we know what their subscribers expect and demand. Our intimate understanding of the mobile portal, combined with our heritage in online search and directories, means we are uniquely placed to enable operators to really exploit the potential of mobile search.

About The Author

Dusan Belic

Dusan has been using smartphones since their introduction and is now following the latest trends in the industry. The "convergence" is what he's most excited about, and writing about it is the next logical thing to do. He thinks that using a smartphone is what everyone who cares about their time should do. In addition to his interests in mobile phones, Dusan also loves to experiment with the latest web and mobile 2.0 services. The idea of accessing and managing your information from any device no matter where you are simply amazes him. Whether it's an online to-do list, note taking service or a video sharing social network, he's there to try it out. He admits though, he's still searching for the ultimate web-based organizational tool, which "sings" perfectly with the mobile PIM application. Dusan used to run SymbianWatch.com which later became part of IntoMobile. He lives in Serbia, South-East Europe, from where he edits the site on a daily basis.