In order to lure more youngsters to its sodas and flavored drinks, Coca-Cola is entering the mobile-only social networking arena. The maker of the most popular drinks on the planet will launch the Sprite-branded mobile platform for U.S. teenagers on June 22. It launched in China last week and is eyeing other markets in regions like Latin America.
In its endeavor, Coke is hoping to overcome such mobile web barriers by by tailoring the format of the service to be used more easily on cell phones. Furthermore, the company plans to offer an array of free content such as music and video clips to visitors who type in a pin number found under bottle lids.
“The Coca-Cola Company needs to continue to recruit future generations of consumers. Mobile marketing is absolutely where it’s at for us going forward,” said Mark Greatrex, senior VP of marketing for Coca-Cola. (via: yahoo)