Mobile ad spending to reach $14.4B by 2011
By Dusan Belic on Monday, June 11th, 2007 at 3:04 AM PST In Research
According to the new Strategy Analytics report “Global Mobile Advertising Update: Outlook Bright as Inventory Expands”, advertisers will spend $1.4 billion on mobile media this year. However, with the wider adoption of mobile technology among both businesses and consumers, that number will rise to $14.4 billion, accounting for a fifth of global spending on Internet advertising by 2011.
Commenting on the release Phil Taylor, director of Global Wireless Practice noted: “The outlook for mobile advertising spend has significantly advanced in the past 12 months. The supply of advertising inventory is rapidly increasing as mobile publishers look to develop advertising as a revenue stream. Major mobile network operators like SprintNextel, Verizon (NYSE: VZ) Wireless and Vodafone (NYSE: VOD) have all accelerated plans to sell advertising within their mobile media channels and advertisers appear to be responding positively.” (image taken from AdBrite)
