Sony Ericsson introduces Z250, Z320 stylish low-end clamshells

It’s only natural that a handset manufacturer can’t make only high-end camera and smart phones. The mass market is where the real money is and in that sense, Sony Ericsson (NYSE: SNE) just unveiled two stylish clamshells from the lower end of the spectrum – Z250 and Z320.

The first handset – Z250 aims to bring a new element of style to the affordable handset marketplace. When you look at it, it’s more of a fashion handset than a truly affordable device. The Z250 has a VGA camera, and enough memory to store up to 200 photos. When promoting this kind of a device, manufacturers usually emphasize just how easy to use it is — Sony Ericsson is not an exception, and in their words the Z250 is “a fashionable, compact device with simplicity at its heart.” Sony Ericsson Z250 measures at 85×47x19.5 mm, weighs 90 g and will be available in two awkwardly called colors – Morning White or Silent Black.

Swedish-Japanese handset maker touts Z320 with “stylish design with retro-look icon display.” Just like the Z250, the Z320 also looks more stylish than its counterparts made by the other handset makers — hack it even sports exchangeable front and back Style-Up covers. There’s also a better 1.3 camera with 4x digital zoom. Sony Ericsson Z320 has dimensions of 87×47x205 mm and a weight of 90 g. The choice of colors is equally weird – Crimson Red or Atlantic Blue.

Both of these devices sport tri-band GSM/GRPS radios, but lack Bluetooth connectivity. Finally, they will be available in the shops worldwide from Q3 2007.