ESPN plans to patent system for mobile content analysis
By Will Park on Monday, June 18th, 2007 at 2:35 PM PST In Announcements, Mobile Web, Technologies
The New York Times has a piece on mobile video/TV and is reporting that ESPN is betting big on their mobile plans. Despite the company’s failed MVNO, ESPN is planning to patent a system that will analyze the web-users’ viewing habits to determine what content would best serve ESPN’s mobile web viewers. The system would track what content web users are viewing and “determine what like-minded sports fans want to view on their phones,” with the goal being “…to monitor individuals’ interests on the Web site and then use the information to match cellphone content to their tastes. If someone is watching a football game on ESPN.com and has to hit the road, Mr. Zehr says, chances are that they would like the game to appear on their cellphone 20 minutes later.”
We’re all for ESPN’s push to mobilize it’s content! Especially if it’s not through their own MVNO but through innovative new ways to push mobile content to users.
[Via: MocoNews]
