ALONG Mobile to launch “Hello Kitty” sports mobile games

ALONG Mobile Technologies has partnered with Beijing You Jie Le Communication Technologies to develop and launch a series of mobile games based on the highly successful and widely popular cartoon character – “Hello Kitty.” You’ve lost me at “widely popular”…

Anyway, ALONG Mobile (other company will provide the legal copyright and publishing rights in China) wants to cash-in on the upcoming Olympics in Beijing, hence we’ll see “Hello Kitty” competing in a sports game against three other athletes. The first in the series of mobile games will be released by the end of the next month. I guess our readers and their kids in the Far East are looking forward to it.