15% of U.S. mobile workers wants an iPhone
Posted by Dusan on Thursday, July 5th, 2007 at 3:11 am under Apple, Devices, Research, iPhone
It seems that iPhone sales have just started… Market research firm RDA Global polled 1,027 U.S. mobile workers, and found that 15% of workers who either travel, work away from their office or are telecommuters are interested in buying Apple’s flagship product. By taking into account the total number of mobile workers in the States (50 millions), we could easily figure that iPhone sales could surpass 7 million units…
Among the polled workers, younger consumers, who currently use Apple computers and iPods, don’t mind paying the premium and are most likely to buy an iPhone. Furthermore, according to RDA Global, Apple will also find its customers among the Blackberry, Treo and other high-end phone users. Finally, it’s interesting to add that potential iPhone purchasers spend almost twice the amount of time on their mobile device than is the case with those not interested in the iPhone.
More information as well as the full RDA iPhone Study is available on RDA Global’s site.
